Credits & Description:
Have you ever seen a TV spot that shows its exact time of airing?
And what about a whole TV campaign (150 spots) that does exactly so?
This is the media idea behind the new and innovative Energy bar campaign
launched over the weekend by Shalmor Avnon Amichay/Y&R Interactive.
A special series of 55 synchronized commercials,
each one showing the exact time of airing (e.g.: 20:12, 21:13, 21:45, 22:34, 00:32 etc.),
communicated the concept:
Every Moment, Energy Boost
Chief Creative Director: Gideon Amichay; Executive Creative Director:
Nir Livni; Creative Director: Eylon Goren; Creative: Sagi Blumberg/Yaron Perel;
Account Director: Adam Polachek; Account Supervisor: Dana Cogan; Account Executive: Alon Segal;
Office Producers: Shira Robas/Sigal Nugasi/Marina Akilov;
Planning: Yehoram Davidi/Liron Shecter;
Production Company: Mula; Director: Keren Hahama;