IMC European Awards 2016 | ||
---|---|---|
Belgian Winners | Direct 1:1 | Silver |
Belgian Winners | Small Budget | Silver |
Belgian Winners | Brand Building | Silver |
Agency: Serviceplan Benelux
Brand: Studio Brussels
On the 12th of June 2015, Dave Grohl broke his leg while performing in Gothenburg. Unfortunately The Foo Fighters had to cancel their upcoming shows including Rock Werchter, Belgium’s biggest rock festival. The broken leg of Dave was a hot topic in all national and international media. It perfectly matched with the momentum and the audience of Studio Brussels. Together with Serviceplan Benelux, Belgium's biggest radiostation Studio Brussels gave their listeners an opportunity to sign their hero’s plaster cast by a breakalegdave.com.