Studio Brussels Case study Break A Leg Dave by Serviceplan Benelux Brussels

The Case study titled Break A Leg Dave was done by Serviceplan Benelux Brussels advertising agency for Studio Brussels in Belgium. It was released in Mar 2016.

Studio Brussels: Break A Leg Dave

Awards:

IMC European Awards 2016
Belgian WinnersDirect 1:1Silver
Belgian WinnersSmall BudgetSilver
Belgian WinnersBrand BuildingSilver

Credits & Description:

Agency: Serviceplan Benelux
Brand: Studio Brussels
On the 12th of June 2015, Dave Grohl broke his leg while performing in Gothenburg. Unfortunately The Foo Fighters had to cancel their upcoming shows including Rock Werchter, Belgium’s biggest rock festival. The broken leg of Dave was a hot topic in all national and international media. It perfectly matched with the momentum and the audience of Studio Brussels. Together with Serviceplan Benelux, Belgium's biggest radiostation Studio Brussels gave their listeners an opportunity to sign their hero’s plaster cast by a breakalegdave.com.