Swedbank Case study Banks/Society Improving Insolvency Practice by Vīlands Associates

The Case study titled Banks/Society Improving Insolvency Practice was done by Vīlands Associates advertising agency for Swedbank in Latvia. It was released in Jan 2016.
Advertising campaign for Swedbank

Swedbank: Banks/Society Improving Insolvency Practice

Brand
Swedbank
Media
Case study
Released
January 2016
Posted
January 2016
Market
Latvia
Industry
Banking & Financial Services
Agency
Vīlands Associates

Awards:

Golden Hammer 2016
PRPublic Affairs And LobbyingDiploma

Credits & Description:

Entrant Agency: Vīlands Associates
Client: Jsc Norvik Banka & Jsc Swedbank & Jsc Danske Bank & Jsc Seb Bank & Jsc Reverta
Brand: Norvik Banka & Swedbank & Danske Bank & Seb Bank & Reverta
Product/service: Financial Services
Release Date: 01.01.2016
Situation: More than EUR 100 mio frauds from financial system due to malicious insolvencies.
Strategy: Change modus operandi of discreteness to more radical transparency regarding fraud. To involve establishment in a debate that would be hard to avoid and provoke legislative changes.
Results: Disciplinary processes against dishonest administrators and judges. From January 1, 2016 administrators are subject to more intense supervision by the law.