T-Mobile: New Horizons Film Festival Identity

Credits & Description:

Campaign name: Distortions
Registrant: Leo Burnett sp. z o.o.
Brand name: T-Mobile New Horizons Film Festival
Designer: Mateusz Goll
Photographer: Łukasz Murgrabia, Giedymin Jabłoński
Art Director: Giedymin Jabłoński
Executive Creative Director: Maciej Porębski
Account Director / Manager: Marta Tuczyńska, Marta Krakowska
Strategic planner strategist: Adam Nowakowski
Copywriter: Piotr Dugin
Post Production: Platige Image, Espresso (sound)
Production Company: Platige Image
Other credits: Wioletta Rosińska-Kania, Jakub Mierzejewski, Karol Romanowski
Creative idea explanation: T-mobile New Horizons is Poland’s biggest film festival. This year theme was “Three generations” of film-makers and viewers. Every generation has its own technology of film-making – and with that, a unique set of image distortions. They become an integral part of every generation’s film experience. This led us to create an entire Festival identity based on three types of image distortion: analog, VHS and digital. We distorted TV teasers, interactive posters, a mobile app, and festival merchandise. All in the belief that Cinema is - in itself - a distortion meant to disrupt the heritage of preceding generation.