The 1 Card: The Only One

Credits & Description:

Client: The 1 Card
Product: Loyalty Program
Entrant: Yell Advertising Bangkok, Thailand
Idea: Yell Advertising Bangkok, Thailand
Production: Yell Advertising Bangkok, Thailand
Editor: Jun 23 2016 12:00am
Music Artist/Title: https://www.facebook.com/The1c...
Associate Creative Director: Piya Lertvanasirikul (Yell Advertising)
Art Director: Peeradon Kongphakdee (Yell Advertising)
Account Manager: Pannida Intanapichit (Yell Advertising)
Account Executive: Piyawan Arulvichitskul (Yell Advertising)
Copywriter: Chutikan Panto (Yell Advertising)
Social Media Specialist: Wanaporn Srisup (Yell Advertising)
Strategic Planning Director: Dissara Udomdej (Yell Advertising)
Digital Strategic Planner: Rath Saadying (Yell Advertising)
Social Media URL: https://www.facebook.com/The1C...
Describe the campaign/entry:
The idea :
People are most longing for one another when they are apart
The Only One is the powerful insight
We want to make people think...don't wait to tell your feeling to your "The One"
Creative Execution:
Step1: Creating The Only One short film focusing on brand awareness and maximum word of mouth
Step2: Synchronizing The One Card user database to the viewers
Step3 Using re-marketing strategy to deliver promotion that fit to selective target group
The Results :
1. The number of viewers increasing visit rate up to 300% on the first day released.
2. The short film view rate reach 5 million within the first night and the double to 10 millions view in the following week
As a result, this strategy bring The One Card to accomplished their goals of the card point redemption
With The Only One concept we utilize the one card user database and this human experience compose the most powerful message to them