The Ladders Case study HOMEPAGE FOR THE HOMELESS [video] by GPY&R Melbourne

The Case study titled HOMEPAGE FOR THE HOMELESS [video] was done by GPY&R Melbourne advertising agency for The Ladders in Australia. It was released in Feb 2013.

The Ladders: HOMEPAGE FOR THE HOMELESS [video]

Released
February 2013
Posted
February 2013
Market

Awards:

Spikes Asia 2013
DigitalPublic Service, Charity & Fund RaisingSilver

Credits & Description:

Client LADDER
Product HOMELESSNESS CHARITY
Entrant GEORGE PATTERSON Y&R Melbourne, AUSTRALIA
Type of Entry Digital: Websites
Category Public Service, Charity & Fund Raising
Title HOMEPAGE FOR THE HOMELESS
Product/Service HOMELESSNESS CHARITY
Entrant Company : GEORGE PATTERSON Y&R Melbourne, AUSTRALIA
Advertising Agency : GEORGE PATTERSON Y&R Melbourne, AUSTRALIA
Chris Upjohn Gpyr Developer
Brett Harris Gpyr Developer
Kota Matsuda Gpyr Designer
Zac Martin Gpyr Producer
Carrie Burman Gpyr Producer
Jessica Krt Gpyr Producer
Julian Bell Gpyr Group Account Director
Rachel Semmens Gpyr Account Manager
Alex Wadelton Gpyr Copywriter
Katie Britton Gpyr Copywriter
Paul Meates Gpyr Art Director
Ben Coulson Gpyr Executive Creative Director
LINKS
Entry URL: http://awardurl.com/homepage/
Additional URL: http://www.homepageforthehomeless.org/
BRIEF EXPLANATION
Imagine if you could help those with nothing, by buying something for yourself. Introducing the Homepage for the Homeless – a simple way that you can get the world's leading retailers to donate up to 15% of their sales, to the homeless. Simply click through a keyhole before you shop online. It's that easy.