The Swedish Post: THE PARCEL MEMORY

Credits & Description:

Type of entry: Websites & Microsites

Category: Commercial Public Services

Advertiser: THE SWEDISH POST

Product/Service: NATIONAL POSTAL SERVICE

Agency: ÅKESTAM HOLST Stockholm, SWEDEN

Production Company: (It's Showtime!)

Web Productions: (From Stockholm With Love)

Studio Assistant: Felicia Lodin (Åkestam Holst)

Graphic Designer: Olov Öqvist (Åkestam Holst)

Planner: Lars Friberg (Åkestam Holst)

Digital Producer: Johan Eklund (Åkestam Holst)

Account Manager: Katarina Johansson (Åkestam Holst)

Account Director: Jacob Stjärne (Åkestam Holst)

Copywriter: Joakim Labraaten (Åkestam Holst)

Art Director: Lars Holthe (Åkestam Holst)

Creative Director: Andreas Ullenius (Åkestam Holst)

Brief Explanation

BRIEF

Promote the Swedish Post's pre-franked parcels and encourage people to send more Xmas gifts in December.

SOLUTION

The Parcel Memory - an online match-making game challenging the nation to keep the parcels in mind. If you found a matching pair you won both. But since they're identical and giving 

and receiving are just as fun, the gifts had to be sent to different receivers.

RESULTS

In December 2012, over 1% of Sweden's population spent an average of 16 minutes memorizing the Swedish Post's pre-franked parcels.