| Golden Drum, 2014 | ||
|---|---|---|
| Digital | Games | Golden Drum Grand Prix |
| Intercontinental Advertising Cup, 2014 | ||
| Best of Media | Best of One2One | Cup Winner |
Campaign name: Game Is Not Over
Year: 2014
Group: G. Digital
Subgroup: 73. Games
Award: Golden Drum Grand Prix
Product and services: Tiger Energy Drink
Registrant: 180heartbeats + JUNG v. MATT
Country: POLAND
Brand name: Tiger
Advertising agency, city: 180heartbeats + Jung v. Matt / Warszawa
Art director: Mikołaj Sadowski, Adam Marzec
Executive Creative Director: Mikołaj Sadowski
Copywriter: Adam Marzec
Creative director: Mikołaj Sadowski
Designer: Anna Makowska, Agata Wierzbowska
Illustrator: Jude Buffum, Anna Makowska
Account Director / Manager: Magdalena Chętnik
Other credits: Agata Wierzbowska - Animator, Grzegorz Kubrakiewicz - Programmer
Creative idea explanation:
Life is like a video game, with our own individual quests, characters, scores and stats. GAME IS NOT OVER is an interactive project turning regular people’s lives into custom made video games. Playing on traditional arcade gaming rules Tiger energy drink gained an opportunity to deliver brand’s promise and tell authentic human stories in a fun and engaging way. Every game is a retrofuturistic interactive collage of an early 90’s arcade gaming layered against the video background layer. The site already got over a million hits. Audience spent combined 12000 hours interacting with the brand. Tiger also gained 4000 new Facebook fans.