Tmall Case study Tmall Chinese Academy [video] by Anomaly Shanghai

The Case study titled Tmall Chinese Academy [video] was done by Anomaly Shanghai advertising agency for Tmall in China. It was released in Mar 2016.
Advertising campaign for Tmall

Tmall: Tmall Chinese Academy [video]

Brand
Tmall
Media
Case study
Released
March 2016
Posted
March 2016
Market
China
Industry
Telecommunications Services
Agency
Anomaly Shanghai
Executive Creative Director
Elvis Chau
Creative Director
Simen Lv
Art Director
Eming Wan
Creative Director
Chris Frayna Lomuntad
Illustrator
Qian Hao

Awards:

One Show, 2016
Intellectual PropertyConsumer - Digital Product / Digital ProductMerit
InteractiveConsumer - Websites / ServicesMerit
D&AD Impact 2016
Industry Evolution-Wood Pencil

Credits & Description:

Client: Tmall
Title: Tmall Chinese Academy
Category: Internet / Telecommunications
Agency: Anomaly / Shanghai
Art Director: Eming Wan
Creative Director: Simen Lv, Chris Frayna Lomuntad
Illustrator: Qian Hao
Creative Team: Jessie Song
Executive Creative Director: Elvis Chau