Tourism Ireland: Game Of Thrones Territory

Credits & Description:

Agency: Publicis London
Brand: Tourism Ireland
Advertising Agency: Publicis London
Agency Producer: Ben Etheridge, Dan Henderson
Production Company: Na
Executive Creative Director(s): Andy Bird
Creative Director: Dave Sullivan
Creatives: Leo Bellis-Jones, Joshua Norbury
Designer(s): Nuala Monaghan, Dan Collison, Mark Wesley
Photographer(s): Stephen Emerson, Greg Swail, Neil Carey
Description (in 100 Words Or Fewer): To Tempt Game Of Thrones Fans To Visit Northern Ireland, Where Much Of The Show Is Filmed, We Released A Series Of Dark Facebook And Twitter Posts Coinciding With New Episodes.
By Subverting The Language Of Traditional Tourism Campaigns And Taking Advantage Of Key Plotlines, The Campaign Surpassed Twitter And Facebooks Engagement Benchmarks For Any Brand.
We Quickly Became Part Of Fans’ Routines. Instead Of Discussing The Show, They Were Starting Conversations About Visiting Northern Ireland.
By Bridging The Gap Between The Fantasy World And The Reality Of Northern Ireland, Weve Turned It Into A Dream Holiday Destination For Millions.