Toyota: DREAM CAR OF THE DAY

Credits & Description:

SUB CATEGORY : BEST USE OF ONLINE VIDEO
COMPANY ENTERING : SAATCHI & SAATCHI FALLON TOKYO, TOKYO
ENTRY TITLE : DREAM CAR OF THE DAY
BRAND : TOYOTA DREAM CAR ART CONTEST
ADVERTISER : TOYOTA MOTOR SALES & MARKETING CORPORATION
ADVERTISING AGENCY : SAATCHI & SAATCHI FALLON TOKYO, TOKYO
SENIOR ART DIRECTOR : MASASHI FUJIYOSHI
ACCOUNT DIRECTOR : RIEKO AIBA
ACCOUNT SUPERVISOR : NAOFUMI OTANI
STRATEGIC PLANNER : NICK ASHLEY
PRODUCTION COMPANY : KIRAMEKI INC., TOKYO
DIRECTOR : TAIJIN TAKEUCHI
IMAGE UNITED : TAKAAKI OSHIMA/RYO HIRANO/TAKU INOUE/ATELIER KOČKA/DECOVOCAL
GAFFER : HIROKI KAWADA/HIROKI MAE
ARTSET : CHISUMI HASEGAWA
PRODUCTION PRODUCER : MASARU KAKU
PRODUCTION MANAGER : YUMIKO TAKADA/KO SATO
SINCA : SHINGO FUJIMOTO/MOTONORI KOGA
SOUND PRODUCTION COMPANY : CUBESATO, FUKUOKA
SOUND DESIGNER : SATOSHI YOSHITAKE
SPECIAL EFFECTS COMPANY : IMAGE UNITED, TOKYO
VISUAL EFFECTS : TAKAAKI OSHIMA
URL OF THE ENTRY : http://www.toyota-insidedreams.com/dreamcar-of-the-day/
ENGLISH CONTEXT EXPLANATION : WHAT IS THE FUTURE OF MOBILITY? THAT’S THE QUESTION TOYOTA POSED TO CHILDREN AROUND THE WORLD IN ITS 8TH DREAM CAR ART CONTEST. IN AN EFFORT TO NURTURE CREATIVITY AMONG THE NEXT GENERATION, IT ASKED YOUNGSTERS TO SHARE THEIR IDEAS BY DRAWING THEIR DREAM CAR. TOYOTA EXECUTIVES THEN CHOSE 90 FINALISTS. EACH DAY A DIFFERENT PIECE OF ARTWORK WAS FEATURED ON THE CONTEST WEBSITE WITH AN ANIMATED VINE VIDEO EXPLAINING ITS STORY.