Toyota Case study Prius Challenge by Dentsu Latin America Sao Paulo
The Case study titled Prius Challenge
was done by Dentsu Latin America Sao Paulo advertising agency for subbrand: Toyota Prius (brand: Toyota) in Brazil. It was released in Jan 2016.
Toyota: Prius Challenge
Brand
Media
Released
January 2016
Posted
January 2016
Market
Industry
Creative Director
Creative Director
Art Director
Creative Director
Creative Director
Awards:
| Wave Festival, 2016 | ||
|---|---|---|
| Cyber | Craft - Cyber | Prata |
| Promo | Produtos e Serviços - Direct / Promo | Bronze |
| FIAP 2016 | ||
| Vía Pública | Productos | Sol de Bronce |
Credits & Description:
Title: Prius Challenge
Agency: Dentsu Brasil
Advertiser: Dentsu Latin America Propaganda Ltda
Country: Brasil
Creative Director: Mario D'Andrea, Filipe Cuvero, Christian Faria
Sinopse: Brazilians were not yet familiar with hybrid technology. The campaign's objective was to explain, in a simple and fun way, the intelligent technology of the Toyota Prius, to generate interest in the car, increase in demand, generate test drives, all this which would consequently incre...
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