| Dubai Lynx, 2016 | ||
|---|---|---|
| Branded Content & Entertainment | BRAND OR PRODUCT INTEGRATION IN TO AN EXISTING PROGRAMME OR PLATFORM | BRONZE |
CLIENT CENTRAL TRADE & AUTO CO
PRODUCT TOYOTA
ENTRANT J. WALTER THOMPSON JORDAN AMMAN, JORDAN
TYPE OF ENTRY BRANDED CONTENT & ENTERTAINMENT
CATEGORY BRAND OR PRODUCT INTEGRATION IN TO AN EXISTING PROGRAMME OR PLATFORM
TITLE TAKING ARABIAN FAIRY TALES PLACES
PRODUCT/SERVICE TOYOTA
ENTRANT COMPANY J. WALTER THOMPSON JORDAN AMMAN, JORDAN
CONTRIBUTING COMPANY J. WALTER THOMPSON JORDAN AMMAN, JORDAN
MEDIA AGENCY MINDSHARE MENA AMMAN, JORDAN
PRODUCTION COMPANY KIWI MEDIA SOLUTIONS AMMAN, JORDAN
The Campaign
Introducing: Taking Arabian fairytales places : a mini series aired during the 90 minutes comedy segment, whose subjects are famous Arabian fairy tale figures having one thing in common; a vehicle. Executed in a way that Jordanians know and always feel nostalgic about … the 90’s cartoons. So basically, our series took stories from the popular 1001 nights … and just continued them from where they left off, with a twist. What happened to Aladdin after 10 years of happy marriage that made him replace his magic carpet, the ultimate transportation icon, and get a Corolla instead? How did Sinbad pick a Prado after his Giant resigned? Why did Alibaba buy a Yaris after his donkey got old and lazy? That was what the three 90 second episodes revealed… The episodes blended in the segment as it was short, light and witty like the other sketches. The episodes were followed by print, outdoor, online and distributed as storybooks in hot-spots.
Everybody lived happily ever after. 1- "Aladdin and the magic Corolla" was the most viewed content in Ramadan, compared to other Jordanian TV shows. 2- 4M+ impressions 3- Based on people’s demands, we even created two new scenarios. Shahrazad and Antara 4- Sales hit a new record with 300% growth during the one-month campaign. 5- Two models went out of stock : Corolla and Yaris Source: Central Trade & Auto Co.
Credits
NAME COMPANY POSITION
NICOLAS GEAHCHAN J. WALTER THOMPSON JORDAN EXECUTIVE CREATIVE DIRECTOR
BASEL JUMAA J. WALTER THOMPSON JORDAN CREATIVE DIRECTOR
TALAL QARAEEN J.WALTER THOMPSON JORDAN CEO
RULA KHADRA J. WALTER THOMPSON JORDAN BUSINESS DIRECTOR
DALIA ALBORNO J. WALTER THOMPSON JORDAN ACCOUNT MANAGER
RAFIQ NASEREDDIN J. WALTER THOMPSON JORDAN COPYWRITER
LAYLA SALEM J. WALTER THOMPSON JORDAN GRAPHIC DESIGNER
SANDRA SARKISSIAN J. WALTER THOMPSON JORDAN GRAPHIC DESIGNER
SAIF AZIZIEH J. WALTER THOMPSON JORDAN SENIOR ART DIRECTOR
MAHMOUD HINDAWI ILLUSTRATOR