| D&AD Awards, 2016 | ||
|---|---|---|
| Creativity for Good (White Pencil) | Advertising & Marketing Communications - Brand | Graphite Pencil |
Agency: Droga5
Client: Toyota
Art Director: Mary Dauterman
Art Director: Daniël Sumarna
Chief Creative Officer: Sally-Ann Dale
Chief Creative Officer: Ted Royer
Copywriter: Sarah Lloyd
Copywriter: Bryan Wolff
Creative Chairman: David Droga
Creative Director: David Gibson
Creative Director: Nathan Lennon
Design Director: Devin Croda
Executive Creative Director: Neil Heymann
Head of Broadcast: Ben Davies
Head of Interactive Production: Niklas Lindstrom
Interactive Producer: Justin Durazzo
Interactive Producer: Morgan Mendel
Account Director: Bola Adekoya
Communications Director: Colleen Leddy
Communications Strategist: Colleen Leddy
Group Account Director: Steven Panariello
Strategic Director: Jonny Bauer
Strategist: Emily Mulvey
Fueled by Everything is an online series of docu-style films, part of the “Turning Point” campaign, that helps introduce hydrogen to a wider mainstream audience. Inspired by the fact that hydrogen is the most abundant element in the universe, the campaign followed Droga5 as they searched for unexpected sources of hydrogen, each bringing its own unique story, and all used in experiments to fuel a Toyota Mirai fuel cell vehicle.