Turner International: First [video]

Credits & Description:

Title: First
Agency: Santa Clara
Advertiser: Turner International do Brasil
Country: Brasil
Creative Director: Leo Avila
Attendance: Maria Pirajá e Pedro Uchoa
Sinopse: "The Flash" is the series about the fastest man in the world (broadcasted by Warner Channel - Turner). To promote the season finale of the first season, we brought the character to life on social Media. To do this, we created the profile of The Flash on Warner Channel and then comment "First" on every post of fan pages where the fans were. Using only one word and with no budget at all, The Flash made it to headlines of blogs and websites, reaching more people. Results: audience 40% higher.
Art Director: Paulo Eugênio (Geninho)