Twix Case study Mars Bites Integrated Campaign [english] by BBDO New York

The Case study titled Mars Bites Integrated Campaign [english] was done by BBDO New York advertising agency for subbrand: Twix Bites (brand: Twix) in United States. It was released in Nov 2014.

Twix: Mars Bites Integrated Campaign [english]

Brand
Released
November 2014
Posted
November 2014
Industry

Awards:

National ADDY Award Winners, 2015
Integrated CampaignsConsumerGold
Golden Award of Montreux, 2015
CREATIVE USE OF MEDIABest Use Of Mixed Media CampaignGold Medal
Clio Awards 2015
Integrated CampaignProduct/Service: Integrated CampaignSilver
Kinsale Sharks Awards, 2015
IntegratedInternational Integrated Campaign - Best campaign using 3 or more media formatsSilver Winner
DigitalInternational Digital - Social MediaSilver Winner

Credits & Description:

Integrated Campaigns - Consumer
BBDO New York - New York, NY
Mars Chocolate North America/Mars Bites - Mars Bites Integrated Campaign
David Lubars/Greg Hahn, Chief Creative Officer
Peter Kain/Gianfranco Arena, Executive Creative Director
Justin Bilicki/Matt Herr, Associate Creative Director
Justin Bilicki, Art Director
Matt Herr, Copywriter
David Rolfe/Amy Wertheimer/Alex Gianni/Patrick Smith/BreeAnn Stuart, Whitney Husnik/Melissa Chester/Betsy Jablow/Len Rappaport/Albert Hajduk, Agency Producer
Account Manager Kathryn Brown/Susannah Keller/Lisa Piliguian/Joshua Steinman/Phil Brolly/Matt Theisen/Ashley Gill/Aparna Joshi, Account Manager
Planner Crystal Rix/Alaina Crystal, Planner
O Positive/Smuggler/CHRLX, Production Agency
Jim Jenkins/Jun Diaz, Director
Robert Gantz/John Barr, Director of Photography
Lisa Rich/Ralph Laucella, Executive Producer