ugly truth Case study ugly truth by Arnold Worldwide Boston

The Case study titled ugly truth was done by Arnold Worldwide Boston advertising agency for ugly truth in United States. It was released in Nov 2013.

ugly truth: ugly truth

Released
November 2013
Posted
November 2013

Awards:

One Show 2014
InteractiveIntegrated Branding / Integrated Branding Campaign - 360Merit Pencil

Credits & Description:

Category Integrated Branding / Integrated Branding Campaign - 360
Agency Arnold Worldwide / Boston
Client truth
Title ugly truth
URL www.thetruth.com
Art Director A. James Stone
Writer Brett Reese, Melanie Simonich, Richard Tseng, Iman Omar
Chief Creative Officer Pete Favat
Creative DirectorJohn Kearse, Meg Siegal
DesignerJon Casey, A. James Stone, Jeanie Havens , Wood Simmons
Agency Arnold Worldwide / Boston
Agency Producer Kevin Shale , Carron Pedonti , Tyler Sanborn
Content Strategist Kelleen Peckham
Information Architect Lisa Rifflemacher
Technical Producer Ebbey Mathew