Under Armour Case study GISELE BÜNDCHEN - I WILL WHAT I WANT, 2 by Droga5 New York
Under Armour: GISELE BÜNDCHEN - I WILL WHAT I WANT, 2
Awards:
| D&AD Awards 2015 | ||
|---|---|---|
| Graphic Design | Digital & Mobile | Graphite Pencil |
| Cannes Lions, 2015 | ||
| CYBER | CRAFT: STORYTELLING | GOLD |
| CYBER | WEB CAMPAIGN: CLOTHING, FOOTWEAR & ACCESSORIES | GOLD |
| CYBER | ONLINE VIDEO: INTERACTIVE VIDEO | SILVER |
| CYBER | CRAFT: USE OF VIDEO | SILVER |
| CYBER | SOCIAL: RESPONSE/REAL-TIME ACTIVITY (INCLUDING CROWDSOURCING) | SILVER |
| CYBER | SOCIAL: INNOVATIVE USE OF SOCIAL OR COMMUNITY (INCL. EMERGING PLATFORMS FOR BRANDS) | SILVER |
| PROMO AND ACTIVATION | PROMO & ACTIVATION: DIGITAL & SOCIAL: USE OF SOCIAL AUDIENCE IN A PROMOTIONAL CAMPAIGN | SILVER |
Credits & Description:
Festival: Cyber: Craft: Storytelling
Awards: Gold
Advertiser: UNDER ARMOUR
Agency: DROGA5
Geo: USA
Director of Photography: Andrij Parekh(Smuggler)
Head of Broadcast Production: Ben Davies(Droga5)
Editor: Ben Jordan(Smuggler)
Creative Chairman: David Droga(Droga5)
Technical Director: David Justus(Droga5)
Creative Director: Hannes Ciatti(Droga5)
Director: Jaron Albertin(Smuggler)
Creative Director: John McKelvey(Droga5)
Chief Creation Officer: Sally-Ann Dale(Droga5)
Brand Strategy Director: Zach Foster(Droga5)
Art Director: Alexander Nowak(Droga5)
Digital Strategist: Candice Chen(Droga5)
UX Director: Daniel Perlin(Droga5)
Copywriter: Felix Richter(Droga5)
Associate Broadcast Producer: Goldie Robbens(Droga5)
Group Account Director: Julian Cheevers(Droga5)
Executive Interactive Producer: Justin Durazzo(Droga5)
Executive Broadcast Producer: Matt Nowak(Droga5)
Account Manager: Scott Sullivan(Droga5)
Chief Creative Officer: Ted Royer(Droga5)