Under Armour Case study Gisele Bündchen - I Will What I Want [case video] by Droga5 New York

The Case study titled Gisele Bündchen - I Will What I Want [case video] was done by Droga5 New York advertising agency for Under Armour in United States. It was released in May 2015.

Under Armour: Gisele Bündchen - I Will What I Want [case video]

Released
May 2015
Posted
May 2015
Creative Director
Copywriter
Art Director
Creative Director

Awards:

Cannes Lions, 2015
CYBERINTEGRATED MULTI-PLATFORM CAMPAIGN: INTEGRATED MULTI-PLATFORM CAMPAIGN (ONLINE & OFFLINE)GRAND PRIX
CYBERCRAFT: STORYTELLINGGOLD
CYBERWEB CAMPAIGN: CLOTHING, FOOTWEAR & ACCESSORIESGOLD
CYBERONLINE VIDEO: INTERACTIVE VIDEOSILVER
CYBERCRAFT: USE OF VIDEOSILVER
CYBERSOCIAL: RESPONSE/REAL-TIME ACTIVITY (INCLUDING CROWDSOURCING)SILVER
CYBERSOCIAL: INNOVATIVE USE OF SOCIAL OR COMMUNITY (INCL. EMERGING PLATFORMS FOR BRANDS)SILVER
BRANDED CONTENT AND ENTERTAINMENTBRANDED ENTERTAINMENT: ORIGINAL BRANDED DIGITAL OR SOCIAL MEDIASILVER
PROMO AND ACTIVATIONPROMO & ACTIVATION: DIGITAL & SOCIAL: USE OF SOCIAL AUDIENCE IN A PROMOTIONAL CAMPAIGNSILVER
One Show 2015
DirectDigital Direct Marketing / Websites, Microsites & BannersGold Pencil
InteractiveInteractive Advertising / Interactive VideoGold Pencil
InteractiveInteractive Advertising / Interactive VideoBest in Interactive
InteractiveWebsites / Footwear, Clothing & AccessoriesGold Pencil
Social MediaSocial Media / Best Integrated Campaign Led by SocialGold Pencil
Social MediaSocial Media / Best Integrated Campaign Led by SocialBest in Social Media
UX / UIUser Experience Design - Web / Interface Design CraftSilver Pencil
Clio Awards 2015
DigitalProduct/Service: WebsiteGold
LIA (London International Awards), 2015
DigitalUse of Social MediaSilver Winner
DigitalCampaignGold Winner

Credits & Description:

Title: Will Beats Noise
Advertiser: UNDER ARMOUR
Agency: DROGA5
Geo: USA
URL: http://awardentries.info/UnderArmour-Gisele-Full-A
URL: http://awardentries.info/UnderArmour-Gisele-WebOnly-A
Director of Photography: Andrij Parekh(Smuggler)
Head of Broadcast Production: Ben Davies(Droga5)
Editor: Ben Jordan(Smuggler)
Creative Chairman: David Droga(Droga5)
Technical Director: David Justus(Droga5)
Creative Director: Hannes Ciatti(Droga5...

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