Under Armour Case study I WILL WHAT I WANT, 1 by Droga5 New York

I WILL WHAT I WANT, 1
The Case study titled I WILL WHAT I WANT, 1 was done by Droga5 New York advertising agency for Under Armour in United States. It was released in May 2015.
Advertising campaign for Under Armour

Under Armour: I WILL WHAT I WANT, 1

Brand
Under Armour
Media
Case study
Released
May 2015
Posted
May 2015
Market
United States
Industry
Sportswear, Athletic Footwear & Accessories
Agency
Droga5 New York
Creative Director
Hannes Ciatti
Copywriter
Felix Richter
Art Director
Alexander Nowak
Creative Director
John Mckelvey
Art Director
Karen Land Short
Director
Jaron Albertin Smuggler
Editor
Ben Jordan

Awards:

Cannes Lions, 2015
MEDIAINTEGRATED CAMPAIGN: USE OF INTEGRATED MEDIASILVER
Cannes Lions 2016
Creative Effectiveness-Silver Lion

Credits & Description:

Festival: Media: Integrated Campaign: Use of Integrated Media
Awards: Silver
Advertiser: UNDER ARMOUR
Agency: DROGA5
Geo: USA
Art Director: Alexander Nowak(Droga5)
Head of Broadcast Production: Ben Davies(Droga5)
Creative Chairman: David Droga(Droga5)
Technical Director: David Justus(Droga5)
Copywriter: Felix Richter(Droga5)
Creative Director: John McKelvey(Droga5)
Executive Broadcast Producer: Matt Nowak(Droga5)
Account Manager: Scott Sullivan(Droga5)
Brand Strategy Director: Zach Foster(Droga5)
Director of Photography: Andrij Parekh(Smuggler)
Editor: Ben Jordan(Smuggler)
Digital Strategist: Candice Chen(Droga5)
UX Director: Daniel Perlin(Droga5)
Associate Broadcast Producer: Goldie Robbens(Droga5)
Creative Director: Hannes Ciatti(Droga5)
Director: Jaron Albertin(Smuggler)
Group Account Director: Julian Cheevers(Droga5)
Executive Producer, Interactive: Justin Durazzo(Droga5)
Art Director: Karen Short(Droga5)
Chief Creative Officer: Ted Royer(Droga5)
Art Director: Alexander Nowak(Droga5)
Head of Broadcast Production: Ben Davies(Droga5)
Creative Chairman: David Droga(Droga5)
Technical Director: David Justus(Droga5)
Copywriter: Felix Richter(Droga5)
Creative Director: John McKelvey(Droga5)
Executive Broadcast Producer: Matt Nowak(Droga5)
Account Manager: Scott Sullivan(Droga5)
Brand Strategy Director: Zach Foster(Droga5)
Director of Photography: Andrij Parekh(Smuggler)
Editor: Ben Jordan(Smuggler)
Digital Strategist: Candice Chen(Droga5)
UX Director: Daniel Perlin(Droga5)
Associate Broadcast Producer: Goldie Robbens(Droga5)
Creative Director: Hannes Ciatti(Droga5)
Director: Jaron Albertin(Smuggler)
Group Account Director: Julian Cheevers(Droga5)
Executive Producer, Interactive: Justin Durazzo(Droga5)
Art Director: Karen Short(Droga5)
Chief Creative Officer: Ted Royer(Droga5)