UNICEF (United Nations International Children’s Emergency Fund) Case study Pencil Of Hope by Isobar Budapest

Pencil Of Hope
The Case study titled Pencil Of Hope was done by Isobar Budapest advertising agency for UNICEF (United Nations International Children’s Emergency Fund) in Hungary. It was released in Apr 2016.
Advertising campaign for UNICEF (United Nations International Children’s Emergency Fund)

UNICEF (United Nations International Children’s Emergency Fund): Pencil Of Hope

Brand
UNICEF (United Nations International Children’s Emergency Fund)
Media
Case study
Released
April 2016
Posted
April 2016
Market
Hungary
Industry
Charities, Foundations, Volunteers
Agency
Isobar Budapest
Creative Director
Márton Jedlicska
Strategic Planner
Anna Kádár
Art Director
Adam Erdesz
Copywriter
Dorottya Tóth

Awards:

Golden Hammer 2016
PRIssues And Crisis CommunicationSilver
SocialINTERACTIVEDiploma

Credits & Description:

Entrant Agency: Isobar Budapest
Client: Unicef
Brand: Unicef
Product/service: Foundation
Release Date: 06.04.2016
Creative Director: Marton Jedlicska
Copywriter: Dorottya Tóth
Art Director: Adam Erdesz
Strategic Planner: Anna Kádár
Account Director: Béla Kovács
Account Manager: Péter Békássy
Front End Developer: András Pásztor
Front End Developer: Dávid Hüse
News headlines rarely focus on the innocent children living in Syria. The horrors they see live on in the pictures they draw. To change their outlook on life, we asked people to turn the horrible drawings into happy ones. With a digital tool called the Pencil of Hope, people could redraw the pictures and share them on social media to raise awareness. The new drawings were sent to internally displaced people’s camps in Syria on blankets.