Golden Hammer 2016 | ||
---|---|---|
PR | Issues And Crisis Communication | Silver |
Social | INTERACTIVE | Diploma |
Entrant Agency: Isobar Budapest
Client: Unicef
Brand: Unicef
Product/service: Foundation
Release Date: 06.04.2016
Creative Director: Marton Jedlicska
Copywriter: Dorottya Tóth
Art Director: Adam Erdesz
Strategic Planner: Anna Kádár
Account Director: Béla Kovács
Account Manager: Péter Békássy
Front End Developer: András Pásztor
Front End Developer: Dávid Hüse
News headlines rarely focus on the innocent children living in Syria. The horrors they see live on in the pictures they draw. To change their outlook on life, we asked people to turn the horrible drawings into happy ones. With a digital tool called the Pencil of Hope, people could redraw the pictures and share them on social media to raise awareness. The new drawings were sent to internally displaced people’s camps in Syria on blankets.