Unilever: Hair Category

Credits & Description:

Agency: Razorfish Uk Ltd
Brand: Unilever
Advertising Agency: Razorfish
Agency Producer: Louise Mossman, Richard Templeman, Pia Boquien
Production Company: Guts & Glory Uk
Executive Creative Director(s): Sean Chambers
Creative Director: Malin Han
Creatives: Julie Barnes, Kathrin Burckhardt
Designer(s): Various
Others Associated And Title: Alex Mason, Stephanie King, Millie Menage - Client Services. Louise Mossman, Richard Templeman, Pia Boquien - Delivery.
Description (in 100 Words Or Fewer): We Brought Unilever Together With The Worlds Biggest Search Engine And Best Video Bloggers To Bring Women The Hair Solutions They Are Looking For.
We Built A Custom Google Trending Tool To Analyse The Hair Searches, And Use Them To Brief Our Vloggers To Create Videos Using Unilever Products. We Buy The Trending Search Terms, And Point To Relevant Content On Our Custom, Ecommerce-enabled Youtube Channel. There, You Browse By Hair Type To Find The Latest Trends, Treatments And How-tos.
For The First Time, Unilevers Hair Brands Are Coming Together To Create A Digital Super Brand For The 21st Century.