Victoria Bitter Case study Name In The Game by Clemenger BBDO Melbourne

The Case study titled Name In The Game was done by Clemenger BBDO Melbourne advertising agency for Victoria Bitter in Australia. It was released in Oct 2014.
Advertising campaign for Victoria Bitter

Victoria Bitter: Name In The Game

Brand
Victoria Bitter
Media
Case study
Released
October 2014
Posted
October 2014
Market
Australia
Industry
Beers and Ciders
Agency
Clemenger BBDO Melbourne

Awards:

Young Guns Awards, 2014
MediaMedia: Best use of SponsorshipBronze

Credits & Description:

Company Clemenger BBDO Melbourne
Country Australia
Client Victoria Bitter / Carlton United Breweries
Talent Alex Metson
How players and fans stood as one (And won) In Australia the State of Origin is Rugby League’s biggest rivalry. But after losing 8 years in a row, New South Wales were losing their fans. Victoria Bitter wanted to get them behind their team again. So to get them back at the games, we put them in the game, on the front of players’ jerseys. And over three games Queensland wasn’t just faced with a team, but their fans as well.