| Caples Awards 2014 | ||
|---|---|---|
| Campaigns | Integrated campaign | Silver |
A genuinely integrated campaign. Social by MRY. TV by BBDO. Digital by Proximity.
personal advertising reel
NFL fans are legion, and they are obsessed. They are beset by promotional messages and offers from companies. (There’s a reason Super Bowl Sunday is the biggest day in marketing.) Visa wanted to be the number one brand among all NFL advertisers, and its My Football Fantasy program delivered. A campaign illustrating Visa’s concepts of great football fantasies was launched across...