Campaign name: Transhumapp
Registrant: McCann Worldgroup Romania
Brand name: Vodafone
Client account director manager: Dana Hogea
Art Director: Adrian Rusu
Executive Creative Director: Catalin Dobre
Account Director / Manager: Adina Sirbu
PR director: Carmen Bistrian
Strategic planner strategist: Diana Ceausu
Copywriter: Simona Suman
Creative idea explanation: Transhumapp gave people the chance to put Vodafone’s mobile network to its toughest continuity test. We created an app that allowed users to race a shepherd during his 300 km on foot journey with the sheep from the plain fields to the mountaintops. The app tracks and compares the activity of the user with the activity of the shepherd in real time, displays his position on the map and allows users to challenge friends, exchange messages and receive encouragements from the shepherd.