Volkswagen Case study PoloTag, 1 by Ogilvy Cape Town

PoloTag, 1
The Case study titled PoloTag, 1 was done by Ogilvy Cape Town advertising agency for subbrand: Volkswagen Polo (brand: Volkswagen) in South Africa. It was released in Mar 2015.
Advertising campaign for Volkswagen

Volkswagen: PoloTag, 1

Brand
Volkswagen Polo  (Volkswagen)
Media
Case study
Released
March 2015
Posted
March 2015
Market
South Africa
Industry
Cars
Agency
Ogilvy Cape Town
Executive Creative Director
Nicholas Wittenberg
Director
Kim Heinrich

Awards:

The Loeries Awards 2015
Live Events, Activations & SponsorshipLive Activations - Type ABronze

Credits & Description:

Year: 2015
Title: PoloTag
Brand: Volkswagen
Product: New Polo
Business sector: Automotive
Account Management: Vicki Hey, Jason Yankelowitz, Stuart Randall, Lauren Baker
Agency: Ogilvy & Mather Cape Town
Agency Art Director: Matthew Pullen, Nicholas Mills, Andrew Pullen
Agency Producer: Kurt Paulse, Adrian Varkel
Brand Representative (Client): Ryan Laubscher
Chief Creative Officer: Chris Gotz, Pete Case
Director: Kim Heinrich
Executive Creative Director: Nicholas Wittenberg
PR Agency: Ogilvy PR Cape Town
Strategist: Nicholas Duminy
Writer: Dean Paradise, Neil White