Volvo Case study INTERCEPTION by Grey New York
The Case study titled INTERCEPTION
was done by Grey New York advertising agency for Volvo in United States. It was released in May 2015.
Volvo: INTERCEPTION
Brand
Media
Released
May 2015
Posted
May 2015
Market
Industry
Agency
Executive Creative Director
Director
Executive Creative Director
Executive Creative Director
Executive Creative Director
Editor
Associate Creative Director
Producer
Awards:
| Cannes Lions, 2015 | ||
|---|---|---|
| PR | SECTORS: AUTOMOTIVE AND TRANSPORT | GOLD |
| PR | PR: DIGITAL & SOCIAL: RESPONSE/REAL-TIME ACTIVITY (INCLUDING CROWDSOURCING) | SILVER |
| CYBER | SOCIAL: RESPONSE/REAL-TIME ACTIVITY (INCLUDING CROWDSOURCING) | SILVER |
| DIRECT | DIRECT MARKETING: DIGITAL & SOCIAL: RESPONSE/REAL-TIME ACTIVITY | GRAND PRIX |
| DIRECT | DIRECT MARKETING: DIGITAL & SOCIAL: USE OF SOCIAL AUDIENCE IN A DIRECT MARKETING CAMPAIGN | GOLD |
| PROMO AND ACTIVATION | PROMO & ACTIVATION: DIGITAL & SOCIAL: USE OF SOCIAL AUDIENCE IN A PROMOTIONAL CAMPAIGN | SILVER |
| PROMO AND ACTIVATION | USE OF PROMO & ACTIVATION: USE OF COMPETITIONS & PROMOTIONAL GAMES | SILVER |
Credits & Description:
Festival: Cyber: Social: Response/Real-Time Activity (including crowdsourcing)
Awards: Silver
Advertiser: VOLVO
Agency: GREY NEW YORK
Geo: USA
Activation: Brenda O'Donovan(Grey Activation & PR)
Account Director: Carlo Johnson(Grey New York)
Senior Art Director: Michael Kushner(Grey New York)
Planning Director: Mike Giannone(Grey New York)
Executive Creative Director: Rob Lenois(Grey New York)
Executive Creative Director: Rob Perillo(Gre...
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