Volvo Case study INTERCEPTION by Grey New York

INTERCEPTION
The Case study titled INTERCEPTION was done by Grey New York advertising agency for Volvo in United States. It was released in May 2015.
Advertising campaign for Volvo

Volvo: INTERCEPTION

Brand
Volvo
Media
Case study
Released
May 2015
Posted
May 2015
Market
United States
Industry
Cars
Agency
Grey New York
Executive Creative Director
Ari Halper
Director
Wyatt Newman
Executive Creative Director
Rob Lenois
Executive Creative Director
Rob Perillo
Executive Creative Director
Stephen Krauss
Editor
Ed Einhorn
Associate Creative Director
Brian Eilbott
Producer
John Hilmer

Awards:

Cannes Lions, 2015
PRSECTORS: AUTOMOTIVE AND TRANSPORTGOLD
PRPR: DIGITAL & SOCIAL: RESPONSE/REAL-TIME ACTIVITY (INCLUDING CROWDSOURCING)SILVER
CYBERSOCIAL: RESPONSE/REAL-TIME ACTIVITY (INCLUDING CROWDSOURCING)SILVER
DIRECTDIRECT MARKETING: DIGITAL & SOCIAL: RESPONSE/REAL-TIME ACTIVITYGRAND PRIX
DIRECTDIRECT MARKETING: DIGITAL & SOCIAL: USE OF SOCIAL AUDIENCE IN A DIRECT MARKETING CAMPAIGNGOLD
PROMO AND ACTIVATIONPROMO & ACTIVATION: DIGITAL & SOCIAL: USE OF SOCIAL AUDIENCE IN A PROMOTIONAL CAMPAIGNSILVER
PROMO AND ACTIVATIONUSE OF PROMO & ACTIVATION: USE OF COMPETITIONS & PROMOTIONAL GAMESSILVER

Credits & Description:

Festival: Cyber: Social: Response/Real-Time Activity (including crowdsourcing)
Awards: Silver
Advertiser: VOLVO
Agency: GREY NEW YORK
Geo: USA
Activation: Brenda O'Donovan(Grey Activation & PR)
Account Director: Carlo Johnson(Grey New York)
Senior Art Director: Michael Kushner(Grey New York)
Planning Director: Mike Giannone(Grey New York)
Executive Creative Director: Rob Lenois(Grey New York)
Executive Creative Director: Rob Perillo(Grey New York)
Executive Creative Director: Stephen Krauss(Grey New York)
Worldwide Chief Creative Officer: Tor Myhren(Grey New York)
Director: Wyatt Newman(Click 3X)
Chief Creative Officer: Andreas Dahlqvist(Grey New York)
Executive Creative Director: Ari Halper(Grey New York)
Strategist: Benjamin Michaels(Grey New York)
Director of Broadcast Production: Bennett Mccarroll(Grey New York)
Assistant Film Editor: Brett Zuckerman(Grey New York)
Associate Creative Director: Brian Eilbott(Grey New York)
Account Director / Partner: Chris Ross(Grey New York)
Editor: Ed Einhorn(Click 3X)
Producer: John Hilmer(Grey New York)
Deputy Worldwide Chief Creative Officer: Per Pedersen(Grey New York)
Acitvation: Vanessa Rodriguez(Grey Activation & PR)
Activation: Brenda O'Donovan(Grey Activation & PR)
Account Director: Carlo Johnson(Grey New York)
Senior Art Director: Michael Kushner(Grey New York)
Planning Director: Mike Giannone(Grey New York)
Executive Creative Director: Rob Lenois(Grey New York)
Executive Creative Director: Rob Perillo(Grey New York)
Executive Creative Director: Stephen Krauss(Grey New York)
Worldwide Chief Creative Officer: Tor Myhren(Grey New York)
Director: Wyatt Newman(Click 3X)
Chief Creative Officer: Andreas Dahlqvist(Grey New York)
Executive Creative Director: Ari Halper(Grey New York)
Strategist: Benjamin Michaels(Grey New York)
Director of Broadcast Production: Bennett Mccarroll(Grey New York)
Assistant Film Editor: Brett Zuckerman(Grey New York)
Associate Creative Director: Brian Eilbott(Grey New York)
Account Director / Partner: Chris Ross(Grey New York)
Editor: Ed Einhorn(Click 3X)
Producer: John Hilmer(Grey New York)
Deputy Worldwide Chief Creative Officer: Per Pedersen(Grey New York)
Acitvation: Vanessa Rodriguez(Grey Activation & PR)