| Cannes Lions, 2015 | ||
|---|---|---|
| PR | SECTORS: AUTOMOTIVE AND TRANSPORT | GOLD |
| PR | PR: DIGITAL & SOCIAL: RESPONSE/REAL-TIME ACTIVITY (INCLUDING CROWDSOURCING) | SILVER |
| CYBER | SOCIAL: RESPONSE/REAL-TIME ACTIVITY (INCLUDING CROWDSOURCING) | SILVER |
| DIRECT | DIRECT MARKETING: DIGITAL & SOCIAL: RESPONSE/REAL-TIME ACTIVITY | GRAND PRIX |
| DIRECT | DIRECT MARKETING: DIGITAL & SOCIAL: USE OF SOCIAL AUDIENCE IN A DIRECT MARKETING CAMPAIGN | GOLD |
| PROMO AND ACTIVATION | PROMO & ACTIVATION: DIGITAL & SOCIAL: USE OF SOCIAL AUDIENCE IN A PROMOTIONAL CAMPAIGN | SILVER |
| PROMO AND ACTIVATION | USE OF PROMO & ACTIVATION: USE OF COMPETITIONS & PROMOTIONAL GAMES | SILVER |
| D&AD Awards, 2016 | ||
| Integrated & Innovative Media | Earned Media - Large Business (over 500 employees) | Graphite Pencil |
| LIA 2016 | ||
| The NEW | Media Innovation | Gold Winner |
| One Show, 2016 | ||
| Cross-Platform | Consumer - Experiential Advertising / Events & Competitions | Gold Pencil |
| Direct | Consumer - Digital / Social Media & Viral Marketing | Gold Pencil |
| Clio Awards 2016 | ||
| Direct | Product/Service: Digital/Mobile | Silver |
Advertiser: VOLVO
Agency: GREY NEW YORK
Geo: USA
Activation: Brenda O'Donovan(Grey Activation & PR)
Account Director: Carlo Johnson(Grey New York)
Senior Art Director: Michael Kushner(Grey New York)
Planning Director: Mike Giannone(Grey New York)
Executive Creative Director: Rob Lenois(Grey New York)
Executive Creative Director: Rob Perillo(Grey New York)
Executive Creative Director: Stephen Krauss(Grey New York)
Worldwide Chief Creative Officer: Tor Myhren(Grey New York)
Director: Wyatt Newman(Click 3X)
Chief Creative Officer: Andreas Dahlqvist(Grey New York)
Executive Creative Director: Ari Halper(Grey New York)
Strategist: Benjamin Michaels(Grey New York)
Director of Broadcast Production: Bennett Mccarroll(Grey New York)
Assistant Film Editor: Brett Zuckerman(Grey New York)
Associate Creative Director: Brian Eilbott(Grey New York)
Account Director / Partner: Chris Ross(Grey New York)
Editor: Ed Einhorn(Click 3X)
Producer: John Hilmer(Grey New York)
Deputy Worldwide Chief Creative Officer: Per Pedersen(Grey New York)
Acitvation: Vanessa Rodriguez(Grey Activation & PR)
Our objective: bring Volvo, a quiet, forgotten brand, to the public's attention; and do it during the Super Bowl, when brands spend $4.5 million for 30 seconds of airtime. We took that ad momentum, and utilized smart second-screen tactics to swivel attention from competitors throughout the game. Rather than spend TV money, we went online to offer people a chance to give a new Volvo to someone who matters to them, aligning with Volvo's core brand values. Online video and PR let people know about our campaign, and hyper-targeted social efforts drove engagement. It was the ultimate interception.