Volvo Case study Interception by Grey New York, Waggener Edstrom

The Case study titled Interception was done by Grey New York, Waggener Edstrom advertising agencies for Volvo in United States. It was released in May 2015.

Volvo: Interception

Brand
Released
May 2015
Posted
May 2015
Industry
Executive Creative Director
Executive Creative Director
Executive Creative Director
Executive Creative Director
Associate Creative Director
Producer

Awards:

Cannes Lions, 2015
PRSECTORS: AUTOMOTIVE AND TRANSPORTGOLD
PRPR: DIGITAL & SOCIAL: RESPONSE/REAL-TIME ACTIVITY (INCLUDING CROWDSOURCING)SILVER
CYBERSOCIAL: RESPONSE/REAL-TIME ACTIVITY (INCLUDING CROWDSOURCING)SILVER
DIRECTDIRECT MARKETING: DIGITAL & SOCIAL: RESPONSE/REAL-TIME ACTIVITYGRAND PRIX
DIRECTDIRECT MARKETING: DIGITAL & SOCIAL: USE OF SOCIAL AUDIENCE IN A DIRECT MARKETING CAMPAIGNGOLD
PROMO AND ACTIVATIONPROMO & ACTIVATION: DIGITAL & SOCIAL: USE OF SOCIAL AUDIENCE IN A PROMOTIONAL CAMPAIGNSILVER
PROMO AND ACTIVATIONUSE OF PROMO & ACTIVATION: USE OF COMPETITIONS & PROMOTIONAL GAMESSILVER
D&AD Awards, 2016
Integrated & Innovative MediaEarned Media - Large Business (over 500 employees)Graphite Pencil
LIA 2016
The NEWMedia InnovationGold Winner
One Show, 2016
Cross-PlatformConsumer - Experiential Advertising / Events & CompetitionsGold Pencil
DirectConsumer - Digital / Social Media & Viral MarketingGold Pencil
Clio Awards 2016
DirectProduct/Service: Digital/MobileSilver

Credits & Description:

Advertiser: VOLVO
Agency: GREY NEW YORK
Geo: USA
Activation: Brenda O'Donovan(Grey Activation & PR)
Account Director: Carlo Johnson(Grey New York)
Senior Art Director: Michael Kushner(Grey New York)
Planning Director: Mike Giannone(Grey New York)
Executive Creative Director: Rob Lenois(Grey New York)
Executive Creative Director: Rob Perillo(Grey New York)
Executive Creative Director: Stephen Krauss(Grey New York)
Worldwide Chief Creativ...

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