| Wave Festival, 2016 | ||
|---|---|---|
| Direct | Inovação em Direct | GrandPrix |
| Direct | Uso de Mídia e/ou Estratégias de Marketing Direto | Ouro |
| Promo | Produtos e Serviços - Direct / Promo | Prata |
| Direct | Produtos e Serviços - Direct / Promo | Ouro |
| Promo | Uso de Mídia e/ou Estratégias Promocionais - Promo | Prata |
Title: The Volvo Hijacking Car Service
Agency: We Believers
Advertiser: Volvo North Miami
Country: United States
Creative Director: Santiago Luna Lupo
Agency Producer: Adriana Correa, Lupita Alvarez
Attendance: Juliana Patiño
Outros créditos: Chief Creative Officer - Gustavo Lauria; Executive Creative Director - Juan Pablo Carrizo, Patricio Elfi
Sinopse: THE VOLVO HIJACKING CAR SERVICE, A free car service that drives other brands' potential buyers to the competitors dealerships. We picked them up in a Volvo and they got to discover, first hand, all of Volvo's luxurious features. To launch the campaign, we developed ads that hinted to the competition which appeared as the buyer searched online for other auto brands.
Art Director: Patricio Elfi, Diego Capela
Produtora: Graciela Creazzo
Diretor: Nelson Cabrera