Volvo: Look Whos Driving, 2

Credits & Description:

Agency: Forsman & Bodenfors
Brand: Volvo Trucks
Country: Sweden
Advertising Agency: Forsman & Bodenfors, Gothenburg
Entrant Company: Forsman & Bodenfors, Gothenburg
Media Agency: Forsman & Bodenfors, Gothenburg
Pr Agency: Forsman & Bodenfors, Gothenburg
Production Company: New Land, Stockholm
Additional Company: New Land, Stockholm
Agency Producer: Alexander Blidner (Forsman & Bodenfors)
Designer: Jerry Wass (Forsman & Bodenfors)
Sound Design Arrangement: Nicolas Larrouquere (Nicolas Larrouquere)
Stills Photographer: Robin Aron Olsson (-)
Postproduction: Swiss (Swiss)
Producer: Sophie Tamm Christensen (New Land)
Planner: Tobias Nordström (Forsman & Bodenfors)
Account Director: Olle Victorin, Cilla Pegelow (Forsman & Bodenfors)
Account Manager: Anneli Kjellander, Britta Malmberg (Forsman & Bodenfors)
Media Partner: Carl Dyrssen (Be On / Aol Platforms)
Executive Producer: Erik Torell (Forsman & Bodenfors)
Director: Charles Brisgand, Leo Berne (Megaforce)
Copywriter: Björn Engström (Forsman & Bodenfors)
Media Partner: Jenny Canborn (Be On / Aol Platforms)
Editor: Nicolas Larrouquere (New Land)
Agency Producer, Digital: Peter Gaudiano (Forsman & Bodenfors)
Art Director: Sophia Lindholm, Kim Cramer, Anders Eklind (Forsman & Bodenfors)
Music: Teddybears (Cobrastyle)
Outcome:
• 10,7 million on YouTube by February 1st• 5,4 million views on Facebook• + 9 million views on other platsforms, e.g. online media’s own players• 890 editorial pieces published - 37% within automotive and trucking• Editorial PR coverage in 53 markets globally• 1,9 billion Opportunities Too See• + 900.000 social actions
Synopsis:
Construction trucks are all about robustness and mobility. And Volvo Trucks has developed the sturdiest and most innovative construction truck in the market. But since Volvo is a releative newcomer in the segment – they are known for their long haul trucks – the sturdiness needed to be proven.
Execution:
• The film was published on Volvo Trucks YouTube channel and Facebook page the 3rd of December 2015.• The film and a press kit was also available for editorial publishing globally.• The demo film was at published on YouTube and Facebook at the same time.
Strategy:
Without a traditional media budget, the campaign had to rely on YouTube and social media. Wich means that it got to be entertaining and sharable for a broader audience, but in the same time highly relevant for the core target group – truck buyers and drivers.We also linked it to a demo film of the features in "Look Who’s Driving", explaining in detail how the truck is designed to handle rough treatment.The aim was also to get a broad media coverage, with a special focus on automotive and trucking press online.
Campaign Description:
What could be the toughest possible test for the Volvo FMX? The idea was to put the truck in the hands of a little child. Four-year-old Sophie got to drive it with a remote control – for real. And to challenge the truck, we filled a construction site with all sorts of obstacles.This live test was set up to demonstrate the sturdiness and mobility of the Volvo FMX. A extremely strong cage construction, cast-iron front corners and skidplate of high-grade steel make this a very tough truck. And thanks to Automatic Traction Control – a revolutionary new feature that automatically engages the front axle when need ed – the truck won’t get stuck.