| AME Awards, 2015 | ||
|---|---|---|
| use of medium | branded entertainment | AME Bronze Medallion |
| use of discipline | augmented reality | AME Silver Medallion |
Company: WB@OMG
Award: AME Silver Medallion
Brand: Warner Brothers
Title: Into the Storm
Country: USA
Competition: use of discipline
Category: augmented reality
Talent Credits
Suzy Ryoo - Senior Manager, Ignition Factory/Omnicom Media Group
Chris Denson - Director West, Ignition Factory/Omnicom Media Group
Amir Sabah - Chief Strategy Officer/Thinkingbox
Andrew Stachler - Vice President, Interactive Marketing/Warner Brothers
Meryl Johnson - Interactive Marketing Production Manager/Warner Brothers
Campaign Summary
The INTO THE STORM: 4D EXPERIENCE utilized Oculus Rift virtual reality technology to take would-be movie-goers on a unique journey through the adrenaline pumping world of storm chasing. Within the technology, we were able to reconstruct a scene from the movie where the protagonists are hiding in a storm drain as a massive, F5 category tornado passes over, tearing everything in its path to shreds. Through the headset (coupled with Beats headphones) would-be fans of the film were placed in the protagonist's seat while objects flew by, vehicles crashed into the storm drain gate, and other virtual victims scream, run, panic, or merely hold on for dear life. Adding a 4th dimension to domination of the senses, high powered fans and vibrating seats were skillfully choregraphed to match the increasing levels of intensity throughout the experience. Cameras mounted in the booth delivered a high powered dose of personal and brand centric video and photo content, generating millions of social media impressions.