The Wayside Chapel was in a similar predicament to the thousands of people it had helped. It was broke, in need of a new place to live and a way to start over. They needed to make a miraculous financial turnaround.
The 'Love Over Hate' Corporate Identity and positioning we developed for The Wayside clearly defined its mission and helped to rebuild its social relevance in the eyes of Sydneysiders, corporate sponsors and the government. Capitalising on The Wayside's newfound acceptance, we helped it develop a large, regular donator base through effective use of its website, social media, and a TV ad featuring a donated Kings Of Leon hit.
The Wayside Chapel is now very far from being broke or homeless, having celebrated the completion of an $8 million renovation of its premises in mid 2013.
Category: Charities & appeals
Client: The Wayside Chapel
Agency: UrsaClemenger
Country: Australia
Executive Creative Director: Denis Mamo
Copywriter: geoff fischer
Art Director: helen shortis
Client Team Director: Graham Long
Client Team Director: laura watts
Client Team Director: Sarah Susak
Strategist: Richard Wylie
Managing Director, Mardi Le Page