World Food Programme (WFP) Case study Share Your Food by Westerdals School of Communication

The Case study titled Share Your Food was done by Westerdals School of Communication advertising agency for World Food Programme (WFP) in Norway. It was released in Oct 2014.
Advertising campaign for World Food Programme (WFP)

World Food Programme (WFP): Share Your Food

Brand
World Food Programme (WFP)
Media
Case study
Released
October 2014
Posted
October 2014
Market
Norway
Industry
Public awareness
Agency
Westerdals School of Communication

Awards:

Young Guns Awards, 2014
StudentStudent Digital: Digital CampaignsBronze

Credits & Description:

School Westerdals ACT
Country Norway
Client World Food Program
Talent Ine Bryhn
Martin Ruge
More than 800 million people are currently suffering from malnutrition, and every minut 15 people die from hunger. In contrast, more than 200 000 food pictures are posted daily on Instagram. We highjack the most popular food hashtags, and introduce a new sharing option on Instagram, with a little help from Instagrams soon to be introduced payment service. When typing in a food hashtag, the WFPs “Share Your Food” option appears. By choosing the option, you donate 1$ to WFP.