| Mobius Awards, 2014 | ||
|---|---|---|
| RADIO | Entertainment Media, Promotion | CERTIFICATE |
| Circle Awards 2015 | ||
| Press | Best Use Of Medium* - Campaign | Gold |
| Radio | Best Use Of Medium* - Campaign | Gold |
Nomination: Radio
Category: Best Use Of Medium* - Campaign
Award: Gold
Agency: Global Media & Entertainment
Brand: Twentieth Century Fox Film Company
Advertising Agency: Global Media & Entertainment
Production Company: Global Media & Entertainment
Creative Director: Jo Mccrostie
Creatives: Jonathan Wood, John Hale, Steve Huthwaite
Sound Engineer: Justin Sanders
Others Associated And Title: Antonio Garcia, Dan Riedo
Description (in 100 Words Or Fewer): On The Release Day Of X-Men: Days Of Future Past, Xfm Completely Rebranded To Become X-Men Fm, Including All Station Imaging, Weather Idents, The Website, Social Media Platforms, Even The Electronic Programme Guide Displays On Dab And Car Radios. Cast Interviews Featured Throughout The Day And Hugh Jackman Co-hosted The Breakfast Show. All Regular Advertising Was Removed, And Replaced By Ads For Official Brand Partners, Plus Fake Commercials For Fictional Advertisers Inspired By The Movie. Twentieth Century Fox Considered X-Men Fm To Be “the Best Thing Weve Done On Radio” And Contributed Towards Their Second Biggest Opening Weekend Ever.