Xtra Space Self Storage: Tiny Budget. Big Ambition. One Sticker.

Credits & Description:

XtraSpace self-storage is a small and relatively unknown business that provides extra storage space. With a very small budget, the idea needed to communicate their business to a large target audience in a clear and concise way.
Y&R Johannesburg placed a single sticker in the lift of one of Johannesburgâs largest skyscrapers. This tactical execution makes use of the endless reflection made when you look into parallel mirrors, giving the feeling of infinite space â the brand promise that XtraSpace offers.
The execution was met with an impressive response. The location used meant that over 4 175 people per week were exposed to the messaging. This resulted in 76% of XtraSpaceâs self-storage unit facilities, being leased out.
Category: Public services & utilities
Client: Xtra Space Self Storage
Agency: Y&R South Africa
Country: South Africa
Executive Creative Director: Rui Alves
Creative Director: Bibi Lotter
Copywriter: Carmen Lambrianos
Art Director: Grant Sellar
Photographer: Vernon Reid
Production Manager: John Gouws
Chief Executive Officer: graham lang
Designer: Mikhael Cohen
Designer: Grant Sellar