Yahoo!: HANDS ON SEARCH

Credits & Description:

Type of entry: Digital Design
Category: Offline Digital Design
Advertiser: YAHOO! JAPAN
Product/Service: YAHOO! JAPAN
Agency: HAKUHODO KETTLE Tokyo, JAPAN

Client: YAHOO! JAPAN
Product: YAHOO! JAPAN
Entrant: HAKUHODO KETTLE Tokyo, JAPAN
Type of Entry: Digital Design
Category: Offline Digital Design
Entrant Company : HAKUHODO KETTLE Tokyo, JAPAN
Advertising Agency : HAKUHODO KETTLE Tokyo, JAPAN
Media Agency : HAKUHODO DY MEDIA PARTNERS Tokyo, JAPAN

Creative Director: Kazuaki Hashida (HAKUHODO Kettle Inc.)
Creative Director: Kyosuke Taniguchi (Katamari Inc.)
Planner: Shota Hatanaka (HAKUHODO Kettle Inc.)
Planner: Chiharu Shimizu (HAKUHODO Kettle Inc.)
Planner: Yusuke Tominaga (AID/DCC Inc.)
Technical Director: Saqoosha (Katamari Inc.)
3d Printing Director: Takayuki Kitai (Katamari Inc.)
Art Director: Yuichi Takatani (Katamari Inc.)
Designer: Kenjiro Nakayama (Katamari Inc.)
Design Engineer: You Tanaka (Katamari Inc.)
Developer: Kenji Mori/Yuka Hatae/Kiki Hasegawa (Katamari Inc.)
System Engineer: Takanobu Izukawa (Katamari Inc.)
Sound Designer: Masashi Ohashi (Katamari Inc.)
Producer: Kenichi Seki/Keitaro Kamijo/Kojiro Matsumoto (AID/DCC Inc.)
Movie Director: Hiroshi Kondo (Freelance)
Movie Producer: Toshiyuki Takei (TOKYO/TAIYO KIKAKU Co./Ltd.)
Cinematographer: Ryosuke Toyama/Takahide Uchibori (TOKYO/TAIYO KIKAKU Co./Ltd.)

Brief Explanation:
We took on the challenge of designing the search system of the future. To create the search system of the future everyone can benefit from by adding the idea of human touch, rather than just outright devotion to interactivity.

Describe the brief from the client:
Search market leader Yahoo! JAPAN wants to improve its brand image as a leader in its field.

Design Process:
We created a new design that entails giving form to one’s curiosity, right in front of them.
A future where things are spoken as words then materialize right in front of you.
Going beyond just seeing and listening, to actually adding the sense of touch to search. This is our Hands On Search system.
We gave meaning to simple 3D printing through the power of ideas. First, in order to get the children of the schools for the blind to use the innovation, we designed the machines according to the children’s physical characteristics.

Results:
Yahoo! released Hands On Search as an open source application. The Japanese government, through the Ministry of Education, then agreed to provide funds to convert the project’s 3D data into study material. This innovation, thus, is now an educational one, going from a single service to a vital piece of social infrastructure.
Support results are as follows.
*3D database now contains over 100,000 entries
*More than ￥1 billion in publicity in Japan; large worldwide exposure
*According to research, 92% of people engaged with this project have increased loyalty to Yahoo! JAPAN.