Yahoo!: Take A Skywalk With Nobita

Credits & Description:

Client: YAHOO! JAPAN
Product: STAND BY ME DORAEMON
Product/Service: STAND BY ME DORAEMON
Advertising Agency: DENTSU Tokyo, JAPAN
Creative Director: Jun Watanabe (Yahoo! JAPAN)
Creative Director: Makoto Sasagawa (DENTSU INC.)
Creative Director: Seiji Shiota (Bascule Inc.)
Agency Producer: Tsuyoshi Kozono (DENTSU INC.)
Producer: Mariko Nishimura (Bascule Inc.)
Producer: Takayuki Kumada (Blue Innovation)
Technical Director: Masami Onodera (Bascule Inc.)
Technical Director: Toshiki Kitaguchi (Yahoo! JAPAN)
Art Director: Shin Takeuchi (Bascule Inc.)
Art Director: Kazuto Kitakado (Yahoo! JAPAN)
Interactive Designer: Takayuki Watanabe (Bascule Inc.)
Interactive Designer: Yuya Urita (Bascule Inc.)
System Engineer: Tsuyoshi Torii (Bascule Inc.)
Movie Director: Kazuya Sakai (Blue Innovation)
Movie Director: Makoto Shibasaki (Blue Innovation)
Drone Pilot: Toshihiko Suzuki (Blue Innovation)
Movie Editor: Takuya Ito (Blue Innovation)
CG Director: Ryuichi Yagi (Shirogumi Inc.)
CG Director: Takeyuki Suzuki (Shirogumi Inc.)
Sound Designer: Keiichi Momose (Artistree Media)
Mobile URL: http://pieces.newers.net/2014/skywalkwithnobita/en/
Creative Execution:
・The dreamed of Take-copter flight is easy and fun for both kids and their parents at home
by double screens of desktop/laptop & smartphone/tablet.
・It’s comfortable to accept the first 3DCG Doraemon without feeling weird because of the background movie is real Tokyo of 360-degree.
・It was available Yahoo! JAPAN site in limited time, during the “STAND BY ME Doraemon” is playing in theaters.
Over 400 media such as Magazine, Newspaper, TV, Radio, and Web, pick up as the hot topic. (14 days at Aug. 22~ Sep.4, 2014)
Total Test-Flighters: 664,331
The “STAND BY ME Daemon” hit over $83 million at the box office.
“Doraemon” is the most popular Japanese manga/animation series of over 45 years,
and also enjoyed in world-wide over 35 countries now. In 2014, finally Doraemon turned in 3DCG in the film “STAND BY ME Doramemon”. “Take-copter” is the most used gadget from his secret pocket, so all Japanese kids grew up with dreaming of Take-copter flight to the huge sky someday. Now, it’s enjoyable with the digital attraction created by our technologies & creativity.