Yota Case study How can a robot sell the phone? by LOOK AT MEDIA

The Case study titled How can a robot sell the phone? was done by LOOK AT MEDIA advertising agency for Yota in Russia. It was released in Feb 2014.

Advertising campaign for Yota

Yota: How can a robot sell the phone?

Brand

Media

Released

February 2014

Posted

February 2014

Market

Industry

Mobile Communications, Internet

Agency

Copywriter

Designer

Nikolay Bastrakov

Awards:

Golden Drum, 2014
Digital	Websites & micro sites	Silver Drum

Credits & Description:

Year: 2014
Group: G. Digital
Subgroup: 70. Websites & micro sites
Award: Silver Drum
URL: http://festival-cases.com/yotaphone/
Product and services: YotaPhone
Registrant: Look At Media
Country: RUSSIA
Brand name: YOTA
Advertising agency, city: Look At Media, Moscow
Art director: Maria Gelman
Copywriter: Maxim Kayumi
Creative director: Andrey Sivkov
Designer: Nikolay Bastrakov
Account Director / Manager: Anastasiya Komolova
Digital Production: Look At Media, Hello Computer
Digital Production: Look At Media, Hello Computer
Other credits: Alexander Rybyakov (Head of Special Projects), Anton Platonov (Developer), Max Savchenko (Developer)
Creative idea explanation:
Yotaphone was distributed mostly through e-commerce, so how could we give users a chance to try it online? We created a RoboHand accessible online for users who were able to try the phone without holding it. So they didn't have to visit a store anymore. The only thing they needed is to test Yotaphone remotely with RoboHand on promo page on the popular lifestyle resource.