Advertiser: MOLSON COORS JAPAN
Agency: HAKUHODO, AOI PRO., SIX
Category: Acquisitions
Sound Designer: Fukushima Setsu
Production Manager: Kazuki Sato
Art Director: Kentaro Harano
Director: Masatsugu Nagasoe
Computer Artist: Kenji Mori
Interactive Designer: Kyosuke Taniguchi
Computer Artist: Takanobu Izukawa
Creative Director: Takeshi Nozoe
Computer Artist: Yuka Hatae
Animator/Special Effects: Takayuki Kitai
Project Manager: Yudai Kurokawa
Planner: Yusuke Tominaga
Production Producer: Hajime Ushioda
Planner: Naoki Ono
Production Assistant: Rikiya Saito
Planner: Shinichi Takizawa
Interactive Designer: Taichi Ito
Gaffer: Takashi Gouda
Computer Artist: You Tanaka
Project Manager: Yusuke Yamanaka
Production Producer: Hisaya Katoh
Cinematographer: Osayoshi Katahira
Planner: Ryohei Kugo
Computer Artist: Saqoosha
Creative Director: Takayuki Hino
Animator/Special Effects: Takeshi Nakamura
Animator: Yasuhiro Kobari
Implementation
Our idea was to run the world 1st 'shaking it' public bus service! We redesigned the public bus that connects Tokyo’s biggest night spots, into a space which is a fusion of music, art and technology. Each passenger was given a ZIMA bottle with a motion sensor installed. Their movement generated musical animated visualizations.
Client Brief Or Objective
ZIMA is a beverage designed to bring out the excitement of the night.Club hoppers take at least two buses a night in order to move from one club to another! Excitement drops every time they have to get on the bus.
Outcome
220,000 night players experienced the contents online and offline. More than 50 famous DJs volunteered to play music to celebrate the event. Influenced by the campaign, many of the well-known clubs in Tokyo increased their stock of ZIMA. This led to a 250% increase in sales. But most importantly, we made ZIMA-loving club-goers happy.
Execution
ZIMA is the alcohol drink to make the night come alive. However, club goers needed a kind of transportation with which they could maintain their excitement. ZIMA party shuttle was launched to keep the party feeling going even while hopping from one club to another. With the help of the event, ZIMA gained publicity as a 'fusion of transportation, art, and technology' , building its position as a leader of nightlife in Japan.