Brand: Zywiec
Media: Online
Category: Recreation & Leisure
Agency: Gong
Geo: Poland
Zywiec 'Male Music' concert tour: The Verse
For Zywiec, the main sponsor of Poland's 'Male Music' festival, we created a unique online application. It let users create their own custom lyrics for the hit track 'Electrical', sang by some of the most famous polish rock artists. Every version of the song was sung and the campaign spread virally, reaching half a million users with 150 000 videos created.
Advertising Agency: GONG, Poland
Creative Directors: Bartek Golebiowski, Michal Bucholc
Art Director: Michal Dobies
Copywriters: Łukasz Czubak, Rafał Czarnecki, Piotr Gruba, Piotr Szydłowski
Published: July 2014