| Cannes Lions, 2015 | ||
|---|---|---|
| DESIGN | VISUAL LANGUAGE & GRAPHICS: POSTERS | SILVER |
| Clio Awards 2015 | ||
| Design | Posters | Gold |
| Out of Home | Public Service: Poster | Gold |
| Out of Home | Public Service: Poster | Silver |
| LIA (London International Awards), 2015 | ||
| Design | Poster Campaign | Gold Winner |
| D&AD Awards, 2016 | ||
| Creativity for Good (White Pencil) | Advertising & Marketing Communications - Not for Profit | Wood Pencil |
| PIAF, 2016 | ||
| Flash Impact | - | Gold |
Client: 28 Too Many
Agency: Ogilvy & Mather London 2015
ENTRANT COMPANY: OGILVY & MATHER LONDON
DESIGN VISUAL LANGUAGE & GRAPHICS POSTERS
Geo: United Kingdom
Planner: Amelia Wood (Ogilvy & Mather)
Executive Director: Ann Marie Wilson (28 Too Many)
CEO: Cheryl Giovannoni (Ogilvy & Mather)
Chief Creative Officer/Executive Creative Director: Gerry Human (Ogilvy & Mather)
Producer: Somsak Pairew (Illusion Co Ltd)
Art Director: Trevallyn Hall (Ogilvy & Mather)
Account Director: Clare Dimmock (Ogilvy & Mather)
Head Of Traffic And Production: Grant Mason (Ogilvy & Mather)
Producer: Kitidej Rattanasuvansri (Illusion Co Ltd)
Copywriter: Laura Rogers (Ogilvy & Mather)
Designer: Mark Osborne (Ogilvy & Mather)
Account Manager: Melanie Vickers (Ogilvy & Mather)
Media Manager: Paul Brown (Media Perspectives)
Planner: Su Day (Ogilvy & Mather)
CGI Illustration: Supachai U-Rairat (Illusion Co Ltd)
CGI Illustration: Surachai Puthikulangkura (Illusion Co Ltd)
Designer: Trevallyn Hall (Ogilvy & Mather)
Retoucher: Trevor Qizilbash (Ogilvy & Mather)
Concept/Cultural Reference:
28 Too Many is a London-based organisation that works to end female genital mutilation (FGM) in the 28 African nations where it takes place and in the parts of the world where the practice continues in spite of laws against it. While many people are aware that FGM happens in Africa, few realise that the practice is also prevalent in Europe. The brief was to open European audiences’ eyes to the hundreds of thousands of girls who are at risk of FGM in countries like Sweden, Germany, the Netherlands, Italy and the UK. In this campaign, the flags of six European nations were mutilated and sewn back together again. The flags create an emotional connection with viewers, at the same time alarming them with the brutality with which the flags were treated. Just like the victims of FGM, these iconic symbols of freedom and liberty are violated and degraded, instantly provoking Europeans to act against such senseless cruelty. Over a period of several weeks, the campaign ran in over 80 universities across the UK, in out-of-home locations in London and in regional daily newspapers.