4a Yahoo! Creative Awards: THEIR BOSS IS IN TAIWAN NOW

Credits & Description:

Category: Posters

Advertiser: 4A YAHOO! CREATIVE AWARDS

Product/Service: 4A YAHOO! CREATIVE AWARDS

Agency: BATES TAIWAN

Date of First Appearance: Apr 1 2010

Entrant Company: BATES TAIWAN, Taipei, CHINESE TAIPEI

Executive Creative Director: Richard Yu (Bates Taiwan)

Creative Director: Lee Lee (Bates Taiwan)

Creative Director: Bruse Lee (Bates Taiwan)

Art Director: Jonnal Yen (Bates Taiwan)

Art Director: Liam Lin (Bates Taiwan)

Art Director: Jeff Hung (Bates Taiwan)

Copywriter: Popeye Weng (Bates Taiwan)

Illustrator: Chen Chung Hung (Chen Chung Hung)

Media placement: Poster - The Boards At All 4A Advertising Agencies - 1 Aprial, 2010 - 30 May, 2010



Describe the brief from the client

For the first time, the organizer of 4A Yahoo! Creative Awards invites 4 international creative masters to join the jury to increase the number of entries.



Describe the challenges and key objectives

1. The award organizers usually introduce the juries by a dull picture; our challenge is to do it in a creative way.

2. To communicate to all employees in the advertising industry that it is a rare opportunity to have the international creative masters as a jury.



Describe how you arrived at the final design

To communicate in a humourous way what will happen when the ECDs come to Taiwan for the awards. The detailed and delicate illustration displays the disorder in the office.



Give some indication of how successful the outcome was in the market

Comparing to last year, the number of entries increased by 52%.

The posters became a collection among creative people in Taiwan.