Absolut Design & Branding Absolut bottle redesign by The Brand Union by Brand Union
The Design & Branding titled Absolut bottle redesign by The Brand Union
was done by Brand Union advertising agency for subbrand: Absolut Vodka (brand: Absolut) in United States. It was released in Aug 2013.
Absolut: Absolut bottle redesign by The Brand Union
Brand
Media
Released
August 2013
Posted
August 2013
Market
Industry
Agency
Creative Director
Creative Director
Credits & Description:
New work for Absolut from brand strategy and design consultancy, [The Brand Union](http://www.thebrandunion.com/). The Brand Union has reworked the packaging for Absolut’s entire flavor range with vibrant new designs on the bottles to take the idea of flavored vodka past just slapping a fruit on the bottle.
Global Design Director, The Absolut Company: Anna Kamjou
Global Design Manager, The Absolut Company: Caroline Mörnås
Design Agency: The Brand Union
Creative Director: Mattias Lindstedt, The Brand Union
Executive Strategy Director: Jonas Andersson, The Brand Union