Absolut: Absolut Unique

Credits & Description:

Agency (city): Family Business
Creative Director(s): John Lagerqvist, Mårten Knutsson
Copywriter(s): Tove Norström
Art Director(s): Fredrik Lindquist
Photographer(s): Jens Mortensen
Account Manager: Anna Andrén
Account Director: Cecilia Steenberg Forsberg
Final Art: Andy Chong, Anna Jarl
Glass works: Julia Schilleras, Fredrik Källqvist (Ardagh Group, Limmared)
Client: The Absolut Company, Jonas Thålin, Mattias Westphal, Louise Arén, Anna Bergfeldt, Erik Näf
Short explanation
The idea was to make four million unique bottles, so that each and every bottle becomes a limited edition in itself.But how do you do that? We had to rebuild the production line and use every possible aspect of glass decoration in a new and randomized,but controlled, way. We defined colors,coatings,patterns, and paint methods and then waited to see what the machines would create. Every bottle is numbered (1-4,000,000) and the numbers are mixed before the cases are sent out to the world. In most markets ,bottles are sold at the regular price for a bottle of Absolut.
Description
Four million unique bottles, so that each and every bottle becomes a limited edition in itself.