Abu Dhabi Airports Company (ADAC): AEROGAMI

Credits & Description:

Advertiser: ABU DHABI AIRPORTS COMPANY
Agency: Y&R DUBAI
Category: Foods
Senior Copywriter: Dario Albuquerque (Y & R Dubai)
Production Manager: Binnu Cherian (Y & R Dubai)
Art Director: Dane Ogilvie (Y & R Dubai)
Copywriter: Jed Dawson (Y & R Dubai)
Account Manager: Nazek Fawaz (Y & R Dubai)
Chief Creative Officer: Shahir Zag (Y & R Dubai)
Creative Director/Art Director: Ryan Reed (Y & R Dubai)
Head Of Production: Amin Soltani (Y & R Dubai)
Senior Press Office Manager: Elham Bourani (Abu Dhabi Airports Company)
Visual Effects Artist: Helgi Oskarsson (Freelance)

Brief Explanation
The challenge was to convey the excitement and dynamism of a 3-D spectacle using a 2-Dspace, in this case using single sheets of poster paper. Above all, we needed to designsomething that would stand out, draw people's attention and represent the incredible show put on by the planes in a creative way.

Client Brief Or Objective
Create posters that will generate excitement and attract people to come and see the aerobatics displays during the Abu Dhabi Air Expo.

Implementation
Since our medium was a 2-D space and we wanted to showcase 3-D movement, we took singlesheets of paper and started bending, folding, curling and twisting them to mimic the maneuversperformed by the planes in the sky.

Outcome
Ticket sales are up 15% from last year. The posters also became very popular and the client asked us to print extra copies to give away at the event to VIPs and business partners.