Academy Of Ideas (Academia de Ideias): HAIRBANGS

Credits & Description:

Advertiser: ACADEMIA DE IDEIAS (ACADEMY OF IDEAS)
Agency: PERFIL 252
Category: Foods
Advertising campaign: HAIRBANGS
Retoucher: Francisco Valle (Perfil 252)
Account Executive: Marcelo Santana (Perfil 252)
Photographer: Marco Mendes (Perfil 252)
Creative Director: Waldemar França (Perfil 252)
Copywriter: Adriano Docconi (Perfil 252)
CEO: Carlos Eduardo Porto Moreno (Perfil 252)
Art Director: Francisco Valle (Perfil 252)
Creative Director: Márcia Lima (Perfil 252)

Brief Explanation
To promote this inspirational space, a series of magazine ads were created depicting the desert of knowledge that is an empty mind.

Outcome
The poster managed to strengthen the institutional positioning of the Academy of Ideas as a place for free thinking. A space with free courses, far beyond a school or university. The pieces are part of a branding work the agency has been creating for years for the client, building an innovative image.

Client Brief Or Objective
The Academia de Ideias (Academy of Ideas) is a space dedicated to those interested in exchanging opinions, reflecting, leaving the ordinary behind, thinking differently and learning. Since 2006, it has offered extra-academic courses, seminars, lectures and discussions about several knowledge fields with well-known intellectuals in the Brazilian scene.

Implementation
The work used several images of desert landscapes under a hair bang, representing the desolation of a head without ideas.