ActionAid: STAND UP COMEDY

Credits & Description:

Advertiser: ACTION AID
Agency: LANDOR ASSOCIATES
Category: Foods
Creative Director: Nichola Dearn (Landor Associates)
Executive Creative Director: Mike Staniford (Landor Associates)
Designer: Sarita Walsh (Landor Associates)
Account Manager: Eve Martusewicz (Landor Associates)
Senior Designer: Johanna Roca (Landor Associates)

Brief Explanation
The event was intended to raise funds to fight for women’s rights in many parts of the world.

Outcome
The identity has been well received and is building momentum.

Implementation
"RIGHTS, COMEDY, ACTION" WAS THE NAME AND IDENTITY WE CREATED FOR ACTION AID’S ONE NIGHT STAND OF FEMALE COMEDY.The event was to raise funds to fight for women’s rights in many parts of the world. We combined our name “RIGHTS! COMEDY! ACTION!” and the graphic of the director's megaphone to create an identity that shouts loud about the issue. Then we added lipstick mouths speaking in amusingly provocative language to highlight the uniqueness of women standing up for women.

Client Brief Or Objective
Action Aid's task was to develop a name and identity for a night of stand-up by only female comedians. The night would raise awareness and funds for the Global women's human rights charity, as well as disproving the myth that 'women aren't funny' by selling out a 1,600 seat venue.