A:door: THE REAR WINDOW

Credits & Description:

Category: Posters

Advertiser: A:DOOR FILM CLUB

Product/Service: FILM CLUB

Agency: OGILVY & MATHER

Date of First Appearance: Aug 10 2009 12:00AM

Entrant Company: OGILVY & MATHER, Gurgaon, INDIA

Associate Creative Director: Pooja Trehan Theeng (Ogilvy & Mather, Gurgaon)

Copywriter: Manoj Pandey (Ogilvy & Mather, Gurgaon)

Senior Creative Director: Nitin Srivastava (Ogilvy & Mather, Gurgaon)

Group Creative Director: Ajay Gahlaut (Ogilvy & Mather, Gurgaon)

Media placement: Poster - Cafes And Book Shops - 10 Aug - 20 Aug 2009



Describe the challenges and key objectives

While the objective was to promote Alfred Hitchcock's Rear Window, the challenge was to do in an intelligent way that appealed to the well-informed film buffs who frequented A:Door Film Club.



Describe the brief from the client

Do a poster to promote the film The Rear Window by Alfred Hitchcock.



Describe how you arrived at the final design

The main character in The Rear Window, a photographer in a wheelchair, passes his time watching the neighbours from his apartment window. One day, he believes he has witnessed a murder.
Such a storyline lent itself to dramatic use of apartment windows.
In the design, the film title is written using objects usually seen through apartment windows. The stark black and white treatment creates suspense and gives the poster a Hitchcockian air.



Give some indication of how successful the outcome was in the market

The poster attracted a lot of interest and film lovers had great fun deciphering the message. The show had a full house as well.