| Cannes Lions 2009 | ||
|---|---|---|
| Film | - | Bronze |
Type of Entry: Product & Service
Category: Non-Alcoholic Drinks
Title: TAXI
Advertiser/Client: PEPSI-QTG CANADA
Product/Service: TROPICANA TROPICS
Entrant Company: BBDO CANADA Toronto, CANADA
Advertising Agency: BBDO CANADA Toronto, CANADA
Creative Credits
Executive Creative Director: Ian MacKellar
Copywriter: Jamie Marcovitch
Agency Producer: Beatrice Bodogh
Advertiser's Supervisor: Shirley Mukerjea
Account Supervisor: Kelly McGuire
Production Company: SONS AND DAUGHTERS PRODUCTIONS Toronto, CANADA
Director: David Hicks
Producer: Neil Bartley
Editor: Matt Dell, Ricochet Post Productions
Sound Design/Arrangement: Ricochet Post Productions
Art Director: Todd Cornelius
Lighting: Tico Poulakakis
Details
Brief Explanation:
Our client, Tropicana Tropics juice, wanted winter ravaged Canadians in desperate need of a tropical escape to realize that Topics juice is just the ticket. One glass is just like a quick trip to the tropics. We illustrated that literally, by taking iconic moments of tropical escape and shortening them considerably. And what better way to show a quick trip than through quick 15 second commercials.